I deliver quality results on time and within budget.
Here’s where I attempt to de-mystify the journey of design from starting point to finished product. There are three key stages: Define > Design > Launch. Within these stages are 5 phases which I’ll outline below.
Phase 1: Preliminaries and Briefing
Initial inquiry
Think of this like a low-key date: it’s simply the initial conversation where we get to know each other and discuss about your project. It can happen in person, over the phone or video. You can tell me what you need and what you’d like to achieve in your final result, and I’ll ask some probing and clarifying questions. We also discuss timeline and we might talk a bit about budget.
Project estimate/proposal
The estimate/proposal outlines what exactly the project entails (Is it a website? An illustrated skate deck? A foot massage? Just kidding), the number of concepts/mock-ups requested, the approximate number of revisions. I also prepare a price range based on the scope of work, skill involved and estimated time for project completion. There’s absolutely no charge for this consultation.
Contract
After the estimate has been approved, I can prepare the contract. It’s basically the legal document where we agree upon the estimate, the project timeline, and creative ownership of digital property (copyright). Easy peasy. There may be an initial deposit required depending on the scope and timeline. In some cases, clients want a non-disclosure agreement (NDA), but that’s up to you.
Once signed, the fun phase begins…
Phase 2: Research and Discovery
In this stage, we unpack the design brief a little bit more and make sure there is a meeting of the minds. This might include brainstorming, investigating market trends and creating mood boards.
Phase 3: Ideation & Conceptualization
At this point, we gather all the information we’ve outlined and create visual representations of what a solution might look like. This might include sketches, drawings, wireframes and digital prototypes/mockups. The strongest concept is then chosen for further refinement.
Phase 4: Refinement
This is the revision phase, where we finesse the selected concept until we’re both happy with it. We continue to refine it further until it feels complete.
Phase 5: Final deliverable
Voilà—or should I say, wala! Your design baby is born 🙂 I add the final touches and package everything for you. We tidy up any loose ends before I send out the final invoice.
When I first reached out to Audrey about a website, I was starting up a writing business for the first time and wanted branding that felt both professional and authentic. Audrey worked with me to build an awesome site that fit my needs and a brand identity that reflects the heart of my business. Over the last three years, clients have told me my website was what made me stand out from competitors.
Amy Francis, content marketing writer
Specialties
Branding and Logomarks
When people first think about a brand, they probably think in terms of the visible concept that makes up the brand, like the logo, colours or symbols. These visual components are actually brand artifacts. But, they are a critical ingredient to the brand since they’re usually the most front-facing and recognizable aspect.
A brand is essentially (and ultimately) the relationship and experience that a person has with a product, service or company. The best brands create such a memorable impact that an individual will want to experience it time and time again.
As visual awareness stays on the rise, the importance of setting good visual markers will become increasingly important with new consumers.
If you think your brand might be unclear, inconsistent or outdated, maybe it’s time to consider re-imagining your brand as the next major step forward.
Websites
There was once a time when a physical store meant everything; if you didn’t have a place people could visit, you didn’t have a business. Now it’s pretty much the opposite: if you don’t have an online place for people to find you, you’re not going to grow. Your website is your very first impression to new customer and clients. As such, it’s one of the most important pieces of real estate that is well worth the investment.
I work with popular content management systems (ie, WordPress, Kajabi, Wix, Squarespace, Shopify, Leadpages). They are all versatile platforms with varying degrees of capabilities and easy-to-learn interfaces. If you aren’t sure which one you should use, contact me to help you decide which option might suit your needs best. If you’ve already started your site and are hitting some snags or are running out of time, drop me a line to help with final customizations.
I worked with Audrey on numerous projects and she significantly exceeded my expectations on all of them. She has designed two logos, business cards, a flyer, and two business websites for me. She has a keen eye for all things design and is wonderful to work with. She was eager to listen to my ideas, provide clear requests for information and timelines and delivered exceptional products in a timely manner. She is a clear communicator and clearly loves what she does. I have thoroughly enjoyed working with Audrey and am eager to work with her again! I have recommended her to family and friends and will continue to do so.
— Lara Frendjian, RHN