What if there was a banking system specifically designed to serve women? Introducing wink: the world’s first female-centric bank. Imagine Wealthsimple meets Marie Kondo. One barrier to financial literacy and success is the intimidation factor most women face when it comes to money and numbers. The key to Wink’s appeal is its friendly and welcoming brand and interface, designed to blend in with other beauty or wellness apps that are in the market. Wink helps women manage their money and achieve their financial goals in style.
While designing the mobile app screens, I asked myself: what would it look like if a banking app could trigger the same feelings of curiosity and excitement as a beauty app? How can information and workflow be further simplified to create an enjoyable, seamless banking experience?
Do you have a mobile app project that you need help with? Drop me a line at: audrey@studiowala.ca.
Project brief
Client: In-house (self-directed)
Year: 2021
Sector: Fintech
Services provided
UI design