Since Lara’s site is dedicated to her holistic nutrition practice, we used a natural-looking colour palette to create a warm and inviting mood.
When creating her business logo, I drew a stylized tree to represent growth and vitality. We used Mrs. Eaves as the typeface for the wordmark, to give it a similar feel to the lettering used on her food blog logo.
Her tented business card features a free recipe on the inside.
Project brief
Starting a new career path as a holistic nutritionist, Lara Frendjian needed a comprehensive and concise branding package that would help her stand out from the crowd. Serving a different purpose from her personal food blog, Wellness Advantage’s aim is to attractively display her professional services to potential clients.
Services provided
Logo design
Business card design
Website design: content organization, site mapping, theme sourcing, installation and customization, photo sourcing and editing