Tri Growth

After several years of initially building up clientele, Tri Growth needed a visual brand and an online brand presence.

For their logo, they wanted something bold that would stand out in the marketplace. The concept for the icon was presented by the Tri Growth’s principal, Tarun George. The asterisk, a common punctuation symbol, is highlighted by an integrated arrow in the bottom left quadrant. These symbols together represent Tri Growth as a marketing copywriting service.

The Tri Growth wordmark is set in Calibre from the Klim Foundry, with the exception of the ‘G’ from Grilli Type’s Eesti collection. Both typefaces are inspired by mid-century modern European geometric letterforms and have been modified to deliver a contemporary and crisp finish.
The ‘t’ was then modified slightly so that it would nestle well with the angle of the ‘w’. This customized look creates an added sense of motion.

The Tri Growth brand colours are set in amber and mulberry, a striking combination intended to stand out.

Website
We created a simple but comprehensive landing page that outlines all the key aspects of the business: services, clients, process, team and contact.