Project Impact is the official name for Christian Centre’s outreach initiatives. Known as a way to streamline fundraising efforts and to get people on board with the church vision while preventing donor fatigue, unveiling Project Impact was a critical step in introducing this new concept to the congregation.
After months’ long conversations and prep work, the staff had narrowed down their selections into 9 projects to support for the year. Now, they needed a catalogue and landing page to convey their strategy.
Catalogue
The final piece was a 12-page brochure that introduced Project Impact and a brief description of the accompanying projects to be supported for the year, as well as the final call-to-action (how to get involved section). The layouts were designed with minimal colour except for yellow highlights to focus the reader’s attention to the text. The spreads were pared with image-rich photos to add dynamism and vibrancy. The catalogue was made available as a downloadable PDF or printed hard-copy version.
The ‘Get Involved’ section offers clear instructions for next steps to ensure donor engagement. Since the launch, Christian Centre is on pace to hit its projected annual goal of $25 000.
Website
The landing page was built off the main page and featured all the key information present in the catalogue, as well as some additional links and repeated CTA donate buttons.
Project brief
Christian Centre Church was streamlining their fundraising efforts for global and local outreach initiatives and needed an effective campaign to share their vision with the congregation.
Services Provided
Catalogue design: content organization, photo sourcing and editing
Website design: content organization, site mapping, photo sourcing and editing