Lara was re-launching her holistic nutrition practice under her new name, Nutrition Her Way. She needed a complete overhaul of her brand and website since she was shifting her practice to an all-female clientele, as well as expanding her business to include online courses. After extensive marketing groundwork, we came together to create a cheerful, simple and classic design that suited Lara perfectly.
Website
Her main homepage includes a top hero image feature, call-to-action blocks for her free promotions, online course offerings, subscription opt-in, recent journal and recipe posts, about section and testimonials.
Subsequent pages carry her image-rich subject matter and communicate a style that looks familiar, balanced and hopeful.
For her program landing pages, it was paramount to ensure that the content was succinct and inviting, with clear calls-to-action.
Marketing collateral
I created simple, easy-to-follow templates that Lara’s marketing team could replicate in-house.
Digital Journal
Lara released a downloadable daily journal for her subscribers to inspire and encourage them to focus on certain key elements pertaining to their health and wellness.
Colour scheme
Lara knew that she wanted the colours for Nutrition Her Way to feel vibrant and fresh. After several rounds of mock-up sets, we arrived at a primary colour palette of navy blue, turquoise and lemon yellow. For her secondary set, we chose a coral pink, olive green, chestnut brown and grey. Together, the presented a wide range of colour-filled possibilities.
Project brief
Nutrition Her Way is a Toronto-based health and wellness practice founded by Lara Frendjian, RHN.
Services provided
Visual Identity (Style guide)
Digital graphics (Journal template and marketing collateral)
Website design: content organization, site mapping, image selection and editing