MoveIn had a unique opportunity to raise funds for those hardest hit by the Covid-19 pandemic. They were collecting and directing funds to a variety of high-impact projects and partners around the world. The map serves as a visual representation of the different global programs where donors could make an impact.
The Prayer Journey location map identifies all the cities where the event took place.
The social media campaign comprised of zoomed-in images featuring different fundraising projects (yellow) and event locations (black). When users clicked on the photo, it revealed more information about that specific campaign or the city where the Prayer Journey will take place.
Every year, there is a matching fund for each selected campaign project where donations are doubled. We created a series of these cards with a corresponding hand-drawn graphic. In 2021, they exceeded their goal of $350K and hit $411K—way to go, MoveIn!
In response to suggestions made in past years, the MoveIn Vision team wanted to create a digital tip sheet that Prayer Journey participants could use to enhance their walking experience. This was particularly critical since social-distancing was in effect for 2020-2021.
When we adapted our annual fundraising event during the COVID-19 pandemic, Audrey created visual elements which helped us with the virtual aspect of the event. Communicating our project needs was an efficient process, and she understood the vision behind the projects we gave her. Audrey was prompt in delivering her work, and was able to make quick changes when we requested them. She had a thorough grasp of our brand, incorporating some of our older styles along with the event’s current themes. We were very pleased with Audrey’s work.
-Brad, MoveIn
Project brief
MoveIn is a Canadian-based non-profit that encourages Christians to prayerfully re-locate into high-needs, urban neighbourhoods around the world. Every year, they host a global Prayer Journey in cities across the globe to raise funds and awareness. They needed help to create new graphic material for their 2020-2021 Prayer Journey, while adhering to their brand guidelines.
Services provided
Digital Pamphlet, Digital maps, Donor cards, Social media images and Facebook frames.