Kids Help Phone is a well-established Canadian charity that offers young people a way to connect and receive mental health support. What started as a free, 24/7 crisis phone line has expanded into texting and peer-to-peer support, along with their website which offers informative articles, games, resources and more.
They launched several initiatives which required multi-page Action Plan documents to be created. They had also re-branded in 2022 so they wanted to make sure that the designs were on-brand with their new, bold look.
The final logo comprises of a wordmark only design set in Colophon Foundry’s Raisonne—a fun, geometric font that offers the fresh and funky vibe that Impact Childcare represents.
Project brief
Kids Help Phone is a Canadian charity that offers a free, 24/7 support line for young people.
Services provided
Print editorial
Credits
IDEA copy: Reema Bazzi
RiseUp project manager: Barbara Ukwuegbu
Newcomer Initiative project manager: Zeena Al Hamdan
Content editor: Ilmie Dharmaratna
Kids Help Phone brand style guide: McCann Canada