After over a decade in public transportation, Solomon Amo-Mensah was launching his real-estate business. This pivotal career move required a well-executed brand identity. He was inspired by combining his family name with the French word for love during his wedding planning season. “Amour Realty really is a labour of love,” he explains, “I know first-hand how stressful buying a home can be, and I want to make the process as enjoyable as possible for people, especially first-time home buyers.” With a focus on genuine care, attention to detail and exceptional client service and experience, Amour Realty is well-positioned to dominate the Bradford area housing market.

Amour Realty is sophisticated and bold, appealing to the modern individual and family ready to move to their next stage of life.
Concept
The doorway marks the physical rite of passage one walks through when entering or leaving a space—in this case, a home. It represents the journey that Amour Realty clients embark on. For Amour Realty, it’s equally about the process, not just the final destination.
Project brief
JRI Investment is a real estate investment company with a social equity component.
Services provided
Website, Brand identity, Logo and Colours