Cūra (pronounced “koo-rah”) in Latin means the “care for souls,” a very fitting term for Paul Stimers and his counselling team.
The bird taking flight is a symbol of freedom, grace and new beginnings. The balance found in the symmetry of its reflection as it lifts off, reminds us of the need to ‘reflect’ and think about oneself and one’s past journeys in order to move forward.
The wordmark is set in lower-case letters using Aaux Pro, a modern sans-serif meant to convey a sense of friendliness to lower the intimidation factor that clients usually face when reaching out for counselling services.
The colours—dark teal and sunset gold—were inspired by Paul’s love of the outdoors. The nature theme is also threaded throughout his site. The images serve as a strong metaphor for life’s journeys.
Website
About the Team section
Areas of Specialty section
Sample call-to-action block
Project brief
After a decade working at a clinic in the mental health field and several years into his own private counseling services, Paul Stimers was re-naming his expanding practice to Cura Counselling. He needed a revised brand and new website that reflected who he is as a person and how he views his work; a clean look that was professional, uncomplicated and thoughtful.
Services Provided
Logo design: icon creation, font and colour selection
Website design: content organization, site mapping, photo sourcing and editing
Working with Audrey was a pleasure! I found Audrey to be thoughtful and genuinely interested in the success of my practice, finding unique ways to integrate my values and personality into the design elements. Audrey set reasonable timelines for my project and exceeded expectations. Communication was clear and she was always happy to answer questions — big or small. Audrey was thorough about project details — understanding my industry and making meaningful recommendations that added depth to my site. I loved the design elements and functionality of the website and logo – the feedback from my clients has been fantastic!
Paul Stimers, Cura Counselling