After over a decade in public transportation, Solomon Amo-Mensah was launching his real-estate business. This pivotal career move required a well-executed brand identity. He was inspired by combining his family name with the French word for love during his wedding planning season. “Amour Realty really is a labour of love,” he explains, “I know first-hand how stressful buying a home can be, and I want to make the process as enjoyable as possible for people, especially first-time home buyers.” With a focus on genuine care, attention to detail and exceptional client service and experience, Amour Realty is well-positioned to dominate the Bradford area housing market.
Amour Realty is sophisticated and bold, appealing to the modern individual and family ready to move to their next stage of life.
Concept
The doorway marks the physical rite of passage one walks through when entering or leaving a space—in this case, a home. It represents the journey that Amour Realty clients embark on. For Amour Realty, it’s equally about the process, not just the final destination.
Through the arched doorway are two lines, creating an ‘A’ representing ‘Amour.’ The upward movement of the diagonal line combined with the arched doorway symbolizes opportunity and creates a sense of openness, curiosity, excitement and progress.
We chose a dark pine green as the primary colour, alongside softer brown hues. Altogether, this natural palette creates a warm and inviting tone that feels friendly and professional.
The Amour Realty wordmark was set in Google’s Archivo font, a variable font that is able to adjust different weights and styles.
Project brief
Amour Realty is the real estate arm of Amo-Mensah Holdings, specializing in the Bradford area housing market, north of Toronto.
Services provided
Brand identity, Logo and Colours