So you’ve got a great project that you’re finally ready to launch, but you need a couple things to make you look legit. A website, press kit, packaging, maybe even a business card. You have some money set aside, but you have no idea how much is enough and you certainly don’t want to break the bank.
There are no set pricing schedules for design services, so it can be confusing and intimidating. A large part of it is because design services are customized, not a one-size-fits-all. Any good designer will tell you that most projects (if not all) require a conversation. Also, for some key things like branding, it’s something that you do once, and re-visit it as and when needed. And, like most things, you get what you pay for.
Here are some pointers to help guide this critical step for choosing the right designer and addressing budget matters.
- Choose the right size.
The size of your organization is an indication of what level of design agency you should be matched with. Are you a small or mid-sized company? Consider a local, boutique agency that specialized in the services you’re seeking. Are you a start-up or solopreneur? Consider a freelance or independent designer. - Analyze the quote/estimate.
Does the quote/estimate make sense to you? Did they provide a breakdown and/or a detailed description of what they’ll be doing for you? Oftentimes the quote and contract will give you an indication of their level of expertise. If you’re unsure, ask questions before you move forward. - Remember the project management triangle.
There’s the saying, “Good, fast, cheap. Choose two.” The triangle dictates that overall project success is constrained by quality/scope of work, timeline/schedule and budget. Changing one constraint (one side of the triangle) will impact the others. If you don’t have an immediate deadline, you can possibly ask if the estimate can be modified with a more relaxed timeline.
If it’s a multi-stage project, consider approving a small aspect of the project first, and if things go well, expand the project. Or vice versa: if you’re getting X and Y, could Z be added for a reduced fee? - Negotiate payment schedule
Most designers and agencies might be okay to set up a deferred schedule for payment, although an initial deposit will still be required to at least begin work. This doesn’t necessarily decrease your overall fee, but it can certainly help with cash flow. - Consider hiring a student designer or a designer from abroad.
This of course introduces the highest level of risk, but if you have a really tight wallet, this might be suitable for you. Look for a solid portfolio and try to find a project they have completed that is most in line with what you are trying to accomplish.
Keep in mind that the following could happen:
– individual can’t complete the project
– individual may lack good communication skills
– there’s a time difference incompatibility (usually when hiring someone from another time zone)
I’ve had clients who’ve had mixed experiences with hiring students or designers from other parts of the world—it ultimately depends on your comfort level and flexibility with the process and overall result.Hope this helps!
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